There’s a quote from Warren Buffett I really like. It goes: “Risk comes from not knowing what you’re doing.”
Berkshire Hathaway HomeServices has built its reputation on the ability of our network’s agents to help educate their clients — so they’ll know exactly what they’re doing during the home buying and selling process. And being that trusted guide is more important than ever during a moment where so many of life’s decisions feel like they’re riskier today than they may have felt in the past.
So, we knew our insights and experience could help many as markets are re-shaped in real time by COVID-19. And to do that, we partnered with another trusted source —in this case, for news — The Wall Street Journal.
Together with the Journal, we co-wrote and deployed a custom study to survey Journal readers about real estate questions and concerns that were top of mind. Based on the results from that survey, we were able to quickly activate, producing a bespoke custom content program that will be running on www.WSJ.com starting this week.
I encourage you to visit www.StateofRealEstateToday.com to view this content partnership for yourself. Living across various native article pages and featuring video and Q&As with Berkshire Hathaway HomeServices network brokers and owners from around the country, the content directly answers themes we KNOW are important to WSJ readers and beyond.
As you know, this isn’t the first collaboration between Berkshire Hathaway HomeServices and The Wall Street Journal Barron’s Group. In fact, our years-long custom program, Behind the Listing was just awarded Silver for Online Commercials – General Real Estate in the 41st Annual Telly Awards.
The #TellyAwards honors excellence in video and television across all screens and is judged by leaders from outlets such as #DowJones, #DuplassBrothersProductions, #ComplexNetworks, A&E, #HearstMedia and #ESPNFilms. Our Behind the Listing videos series, which highlights luxury Berkshire Hathaway HomeServices network listings in a cinematic and engaging manner, was called out for pushing the boundaries for video innovation.
We’re really proud of Behind the Listing, not only for the accolades it’s receiving from the wider world, but also because it’s such a powerful tool for building brand awareness. This type of brand storytelling creates great opportunities for all network agents by exposing the brand and our capabilities to a wider audience.
Behind the Listing and our COVID-related content are just a few examples of how we’ve been able to amplify our brand and serve our network through partnerships like the one with The Wall Street Journal — which also includes traditional marketing tactics like listing syndication and our showcase ad unit.
Visit the Wall Street Journal page on REsource Center to learn more about our global marketing campaign with The Wall Street Journal and to learn how you should be using, and presenting, this content in your own business building activities! And to learn more about our Telly award, along with recommended social posts, enter the keyword “Telly” in REsource Center, or to view and share the Press Release visit https://www.bhhs.com/about/newsroom/press.
And, as another content series that you can share with your database, I am featured in The Insiders section on Mansion Global in a fun, short, editorial piece that mixed my views on the current market with my dream home location! Just click on the link below to visit that page.
As always, all of this material has been created with you in mind. We closely study what real estate consumers are interested in and produce this content for you to share with your contacts and customers as another method of distinguishing yourself in the marketplace.
I welcome hearing your feedback about these brand-forward initiatives and look forward to continuing the innovative work we collectively do to drive Berkshire Hathaway HomeServices forward, together, forever.