Chris Stuart: All Things Real Estate‬
Brokers Real Estate Agents Service Providers Teams

Responding to today

Responding to today

It’s so exciting to hear about all of the great activity in the network – congratulations to all of you for the grit and determination in making so many great headlines in the industry!

Please tune-in next week as I’m fired up to restart the Forever Forum. Join me next Wednesday August 19, at 11:00 a.m. Pacific and top-producing professionals Gary Finkelstein, Chairman’s Circle Gold with Berkshire Hathaway HomeServices Florida Realty; Bridget Forbes, Chairman’s Circle Diamond with Berkshire Hathaway HomeServices Select Properties in the St. Louis marketplace and Kristen Le Peau, Chairman’s Circle Platinum with Berkshire Hathaway HomeServices Innovative Real Estate in the Denver marketplace. We’ll be discussing a variety of strategies and tactics associated with winning listings in today’s marketplace. I’ll be broadcasting live on Facebook so please like and follow my page at HSFChrisStuart to see the live broadcast and access all of the content on demand!

Next, I want to call your attention to the content series called, “Responding To Today” which I featured back in June when it launched. If you’re not using this content in your marketing, promotion, and communications activities — you’re missing an incredibly valuable tool to fuel your business building activities. Consumers can see this content across the web and the results have been phenomenal:

  • The amount of viewers of the content who click and engage by reading and/or watching is 11 times greater than other companies with content on the Wall Street Journal and Mansion Global websites,
  • And, when you look at some of the delivery sites such as Apple News, nearly 1 out of every 100 people who see the content series actually click to read and/or watch the videos,
  • As compared to other advertisers on the Wall Street Journal, the average reader is completely watching the videos 150% more than other video content from other companies,
  • And, when you total the time spent by readers engaging with this content series, it’s more than 10 MINUTES!

You have to be using this to complement and enhance your other methods of communication and personal branding, don’t miss this opportunity. So, here’s the gameplan. Simply go to the global website at BHHS.com, scroll down to see the section “How The Real Estate Industry Is Responding To Today”, click to download the report and then share with your trusted network of contacts and past customers. As evidenced by the stats I shared with you, this is exactly the type of real estate information that consumers are hungry to receive.

Then, click on the image to launch the video and you’ll see a “share” arrow that allows you to simply and easily share this content on social. There are three separate videos addressing three separate topics so set yourself a schedule to share this information over the course of the next 2-3 weeks as a complement to the other forms of communication you’re executing.

And, in addition, you can download the report from REsource Center and/or share the flipbook version of the report within Marketing Resource. If you’re looking for other great sources of engaging social posts, simply search the keyword “social” in Marketing Resource or leverage the great social content within Social Media Resource to set-up an automated content campaign.

We’ve got another great line-up of sessions next week too – don’t miss the launch of a new targeting system called “Automated Target Marketing” on Tuesday, August 18 at 9 a.m. Pacific, plus a session on “Red Flags for Moving Scams – How to Differentiate Yourself From the Competition”, also on the 18th at 1:00 p.m. Pacific. You can see all of the training and content sessions on the REsource Center Training Calendar.

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